How Netflix Turned ‘Tiger King’ Into a Viral Sensation | The Ringer

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Over the past decade, documentary filmmaking has exploded in popularity, both in theaters and on streaming services—but no one has been able to take advantage of this boom quite like Netflix. Their latest foray into the genre, ‘Tiger King,’ instantly exploded into a massive hit and was reportedly seen by 64 million unique households in its first four weeks after release. In this video, Jackson Maher takes a look at how the streamer blurs the line between traditional documentaries and reality television in order to continue making viral sensations.

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